• Samantha Conway

New Year, Same Butt

The other day I was scrolling, you know, just doing my thing and an ad popped up that said: ⠀ “New Year, new butt”.⠀ ⠀ I burst out laughing because it felt a bit comical, but here’s the thing, this ad, like countless others, relies on one simple, but insidious belief: your current body is wrong.⠀ ⠀ Like, your “old” 2019 butt, it sucks - you need a new one, dude. ⠀ ⠀ I mean, I get it, this old gal I’m working with, she doesn’t quite fit the societal 🍑 standard; she’s not perfectly round, she’s a little lumpy and she’s got some cellulite, sure.⠀ ⠀ But, do you mean to tell me that, after all we’ve been through - all of the falls she’s cushioned for me (literal falls, I’m really clumsy) - that I need to trade her in for the latest model? ⠀ ⠀ Thanks random company that I can’t remember the name of because I was scrolling too fast, but I think I’ll stick with my trusty ol’ so-yesterday, 2019 butt.⠀ ⠀ I’m fairly confident she’ll get me through 2020 just fine.

And also, just a reminder: be mindful while you scroll. This year, when I saw that ad, I burst out laughing because I instantly saw the add for what it was: an intent to manipulate emotions and insecurities to make money. In previous years, I may not have been so lucky - I was vulnerable and I know how triggering it can be to stumble across an ad that hits you in the gut and has you doubled over in self-loathing. So, if you find yourself seeing an ad or post that hits you hard, remember: that post, ad etc. was likely designed to do just that, and that is a reflection of the author, not of you or your need to change your body to fit a societal aesthetic.

Just keep doing you, boo!

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